Ekeg+

The opportunity was clear: replace a slow, manual, expensive process with something breweries could actually use. Ekeg+ needed to work for everyone from master brewers to delivery drivers - and had to be simple enough that no training was required.

Key constraints: a diverse user base with low digital confidence in parts, real-time RFID data to surface clearly in the UI, no room for downtime as production interruptions cost breweries money, and support for breweries of every size from small independents to large operations.

I was the sole designer on the project for 18 months, embedded in the delivery team alongside one BA and one developer. I owned discovery end to end - running customer interviews, conducting site visits at breweries, running workshops, and shadowing front-office teams to understand how the existing manual process actually worked.

From there I drove ideation, produced low and high fidelity designs, and supported implementation. I kept a continuous feedback loop throughout - observing training calls, gathering quantitative data, and feeding it back into the backlog. Features like Help Mode for new users and keg-fill warnings to prevent production stoppages came directly from that research.