Porsche

Porsche wanted to deepen the connection between owners and their cars. The brief was to give drivers charging status, mileage, fuel levels, and lock status directly on their wrist - without picking up their phone.

The result had to feel like Porsche: precise, considered, and premium. Not generic utility software.

I was the primary designer on the project at Brandwidth, taking it from initial concept through to final handoff. I worked within two significant constraints: watchOS design limitations and the technical restrictions of the connected car platform, which governed how and when live vehicle data could be surfaced.

I started with IA and user flows - mapping what information owners actually wanted at a glance versus what belonged deeper in the app. I spoke with Porsche owners to validate that hierarchy before touching screen design. From there I produced low and high fidelity designs, iterated on edge cases around connectivity states, and presented work directly to Porsche stakeholders alongside Brandwidth account managers.