Hello

I design digital products in places where complexity is the default and clarity is the work - automotive, finance, and the corners of the internet where someone has to make a hard decision feel simple.

I've worked across the full product lifecycle - early discovery, service design, prototyping, testing, delivery. Customer-facing tools like car configurators and connected vehicle apps. Large-scale regulatory services delivered under tight timelines. The work usually sits at the intersection of UI, UX, research, accessibility, and a lot of conversations with engineering, legal, and compliance.

I currently work as a Senior Product Designer at Close Brothers, designing digital journeys that balance customer needs, business goals, and regulatory requirements.

My approach is practical and evidence-led. Clarity over novelty. Test assumptions early. Focus on outcomes, not outputs. I try to design things that hold up in the real world, not just in a portfolio screenshot - which is probably why most of my work lives behind a login.